Paytiko Marketing OS

⚠ iGaming Q2 Push at 86% budget | 🌟 Affiliate MENA best FTD rate: 11.1% | 🎉 Q2 FTDs: 287

Total Spend

$148K

↑ 12% MoM

Total Leads

3,841

↑ 8.4%

Total FTDs 💎

287

↑ 14%

FTD Rate

7.47%

↑ 0.4pp

Revenue

$612K

↑ 18%

ROI

313%

↑ 28pp

Lead → FTD Funnel

All campaigns · June 2025

Leads

3,841

100%

Assigned

3,380

88%

Called

2,727

71%

Interested

1,613

42%

FTD 💎

287

7.5%

Active

223

5.8%

ROI by Channel

Revenue vs spend

Campaign Summary

Channel · Type · Model · FTD · Revenue · ROI

Campaign (Tag1)	Channel	Tag2	Type	Model	Spend	Leads	FTDs	FTD%	Revenue	ROI	CPL	Cost/FTD	Status

👁 View: Default

Total FTDs

287

↑ 14%

FTD Rate

7.47%

Target: 5-10%

Avg Deposit

$2,132

↑ $180

Cost per FTD

$517

↑ $42

Revenue

$612K

↑ 18%

FTD Rate by Campaign

Campaign	Channel	Leads	FTDs	FTD%	Avg Dep	Cost/FTD

FTD Rate by Channel

FTD Log

Date	Client ID	Campaign	Channel	LP	Deposit	Status	Notes

👁 View: Default

🔄 CRM stages: New → Assigned → Called → Interested → Deposited (FTD) → Active → Lost

New

461

Assigned

638

Called

884

Interested

729

FTD 💎

287

Active

223

Lost

619

Pipeline by Campaign

Campaign	Channel	Total	New	Assigned	Called	Interested	FTD 💎	Active	Lost	FTD%

👁 View: Default

💡 ROI = (Revenue − Spend) ÷ Spend × 100%

Gross Revenue

$612,000

Total Spend

$148,320

Net Profit

$463,680

Overall ROI

312.6%

ROI by Channel

Channel	Spend	FTDs	Revenue	Net	ROI%

ROI by Cost Model

Model	Camps	Spend	Revenue	ROI%
PPC	6	$95,200	$380,000	+299%
CPL	2	$18,400	$98,000	+433%
CPA	2	$24,500	$112,000	+357%
Rev Share	2	$10,220	$22,000	+115%

Campaign ROI — Best to Worst

Campaign	Channel	Type	Model	Spend	Leads	FTDs	FTD%	Avg Dep	Revenue	Net	ROI%	Cost/FTD

Campaigns

Tag1 = campaign name · Channel = traffic source

Name	Channel	Tag2	LPs	Type	Model	Budget	Spent	Leads	FTDs	FTD%	Revenue	ROI	Status	Actions

📝 Campaign Activity Log

Created · edited · copied — last 30 actions

Create New Campaign

Campaign → Placements → Tracking Links → LP Rotation

Campaign

Placements

Review

Step 1 — Campaign Details

Campaign Identity

💡 Tag1 = the campaign name — the top-level identifier used across all positions and tracking links (e.g. "BestFintech-Q3", "Google_iGaming", "Meta_EU").

Tag1 — Campaign Name *

CRM primary key. Appears in all tracking URLs as &Tag1=...

Brand

Channel / Traffic Source

Default Cost Model

Total Budget ($)

Publisher / Website

Start Date

End Date

Geo / Region

CRM Campaign ID

Notes

⚡ Add Conversion Pixel (optional)

Enable 3rd-party publishers to report conversions back to this campaign

—

Placements 0

Each placement = one Tag2 + one tracking link + LP rotation

🎯

No positions yet. Click + Add Placement to add the first placement for this campaign.

✅ Review & Save Campaign

🔗 Fill Tag1 + Tag2 → all 9 LP URLs generated instantly. Google auto-adds UtmContent={keyword}. UtmCreative auto-built from Tag1 + LP name.

1 · Campaign Parameters

Tag1 + Tag2 are required

Tag1 Campaign Name *

Free text. Type any campaign name.

Tag2 Descriptor

Optional Parameters

UtmCampaign

UtmMedium

UtmSource

Source

Preview & Params

Fill Tag1 to start

← Fill Tag1 to preview

All Landing Page URLs

Fill Tag1 above to generate

💾 Saved URL Sets

Auto-saved on every build · Last 20 sets

No sets saved yet. Generate URLs above and they auto-save here.

⚠ Alert Monitor checks your tracking links every hour and notifies you if any are broken, slow, or returning errors.

Links Healthy

9/9

All OK

Broken Links

Last checked: just now

Slow Links

>3s response

Last Check

—

Auto every 60 min

🔔 Notification Settings

Who gets alerted and how

Email Alerts

Alert Email Address

CC (optional)

Alert Triggers

Broken link (4xx / 5xx response) Slow link (>3 seconds response time) System/domain unreachable Recovery notification (link back up)

Check Frequency

🔗 Link Health Monitor

All campaign tracking links

📋 Alert Log

Recent notifications sent

No alerts sent yet — all links healthy ✓

📄 Manage all landing pages. Edit slug, name, or base URL at any time. Changes apply instantly to the URL Builder.

Landing Page Library

9 LPs active

Status	Slug	Name	Base URL	Full URL Preview	Leads	FTDs	FTD%

📝 LP Edit Log

All changes to landing pages

Time	LP	Field Changed	Old Value	New Value	Changed By
No edits yet.

🎯 Placements = Tag2. Each campaign can have multiple placements — a mailer, banner slot, article link, push notification. Each placement gets its own tracking link with LP rotation and optimisation built in.

Select Campaign

👁 View: Default

💡 Each tracking link embeds a pixel + redirect. Clicks, views, country and device are logged automatically when integrated with your backend. Demo shows simulated data.

🔗 Tracked Links

One tracking link per LP per campaign — includes pixel + redirect

Campaign	LP	Tracking URL	Views	Clicks	CTR	Unique	Conversions	Conv%	Top Country	Top Device	Status

🌐 Clicks by Country

Select a link above

📱 Clicks by Device

🔌 Backend Integration

How to connect real tracking to your server

⚠ The tracking links below are templates. Replace https://track.paytiko.com with your actual tracking server endpoint.

Redirect + Click Track

https://track.paytiko.com/c?
lid={link_id}&
ref={destination_url}

View / Impression Pixel

<img src="https://track.paytiko.com/px?
lid={link_id}" width="1" height="1"/>

Logged Data Points

✓ Click timestamp ✓ View / impression ✓ IP → Country & City
✓ User-Agent → Device / Browser / OS ✓ Referrer
✓ Tag1 / Tag2 / UtmCreative ✓ LP slug ✓ Conversion event

Recommended Stack

🔹 Redirect server: Node.js / Cloudflare Worker
🔹 Database: ClickHouse / PostgreSQL / BigQuery
🔹 Geo: MaxMind GeoIP2 or ip-api.com
🔹 API: REST endpoint → this dashboard

🔄 One tracking link, multiple landing pages. You share a single URL — the system routes each visitor to an LP based on your mode. In Auto-Optimise, exposure shifts automatically toward the best-performing LP.

🔄 Rotation Groups

One link → multiple LPs → system routes traffic → you optimise

💡 How Rotation Works

⚖ Manual Weights

You choose how much traffic each LP gets. Example: 4 LPs → 25% each. Or 3 LPs at 30% + 1 at 10%. All weights must total 100%.

🤖 Auto-Optimise

System starts equal. Every 100 clicks it checks CTR & Conv% and shifts more exposure to the best-performing LP. Underperformers get less until they improve.

📈 Tracking URL

One URL per rotation. Share it in your ad, email, or affiliate post. The redirect server picks the LP, appends UtmCreative automatically, and logs the click.

        https://track.paytiko.com/rotate?group=ROT-ABC123&Tag1=Google_iGaming&Tag2=WW_Q3
        
↳ Backend picks LP based on weights → redirects to paytiko.com/en/lp09?Tag1=Google_iGaming&Tag2=WW_Q3&UtmCreative=lp09_Smart-Hub-Dark

👁 View:

Clicks Over Time

Daily — last 14 days

Traffic by Channel

Conversion Funnel

Views → Clicks → Leads → FTDs

Key Metrics

👁 View: Default

💡 Spend shown by Allocation Month, not payment date. Override for pre-paid events.

Annual Budget 2025

$850K

Allocated YTD

$620K

73%

Spent YTD

$312K

Remaining

$538K

Monthly Budget vs Spend — 2025

Alloc. Month	Google	Bing	Meta	Affiliate	Events	Other	Total	Budget	Δ	Status

Quarterly Summary

Quarter	Budget	Spend	FTDs	Revenue	ROI	Status
Q1 2025	$148K	$146K	198	$421K	+188%	Done
Q2 2025	$167K	$166K	287	$612K	+268%	Active
Q3 2025	$260K	—	—	—	—	Planned
Q4 2025	$275K	—	—	—	—	Planned

💡 Payment Date = when paid. Allocation Month = which budget it counts against. Different for pre-paid events.

Spend Log

Campaign (Tag1)	Type	Model	Payment Date	Alloc. Month	Flag	Amount	Invoice	Notes
Google_iGaming	Lead Gen	PPC	Jun 1	Jun 2025	Same	$9,200	INV-441	Monthly Google
Bing_B2B	Performance	PPC	Jun 1	Jun 2025	Same	$3,000	INV-440	Monthly Bing
Events_iFX	Event	Sponsorship	May 15	Jun 2025	Diff ⚠	$15,000	INV-428	Paid May, event June
Affiliate_MENA	Performance	CPA	Jun 30	Jun 2025	Same	$8,700	INV-442	CPA payouts

👁 View: Default

📑 Period selector above applies to all data. Spend shown by Allocation Month.

🔧 Custom Report

Choose metrics, grouping and chart type

Group By

Primary Metric

Chart Type

Channel Filter

Status Filter

Performance Report — June 2025

$148K

Spend

3,841

Leads

287

FTDs 💎

7.47%

FTD Rate

$612K

Revenue

313%

ROI

By Brand

Brand	Spend	Leads	FTDs	FTD%	Revenue	ROI
Paytiko	$89,400	2,180	168	7.7%	$380K	+325%
Brand 2	$42,100	1,210	88	7.3%	$176K	+318%
Brand 3	$16,820	451	31	6.9%	$56K	+233%

By Channel

Channel	Spend	FTDs	FTD%	Revenue	ROI

👁 View: Default

📡 Performance by Channel (traffic source). Tag1 = campaign name; Channel = source.

FTD Rate by Channel

Revenue by Channel

Channel Breakdown

Channel	Campaigns	Spend	Leads	FTDs	FTD%	Revenue	ROI%	CPL	Cost/FTD	Best LP

System Users

Manage accounts, roles and access rights

User	Username	Role	Brand Access	2FA	Last Login	Status	Actions

Invite New User

Send an email invitation with a secure setup link and pre-assigned role

Full Name

Email Address *

Role *

Brand Access

Personal Message (optional)

What this role can do

Pending Invitations

Sent but not yet accepted

Email	Name	Role	Brand	Sent	Expires	Status	Actions

🔴 Admin

Full access · Manage users · All brands · Delete records · CRM · All reports

🟣 Marketing Mgr

All campaigns · Budget · Reports (export) · Placements · Analytics · No user mgmt

🔵 Campaign Mgr

Create campaigns · Placements · URL Builder · Log spend · No revenue/budget/reports

⚪ Read Only

View dashboard · View campaigns · View reports · No editing · No user data

Permissions Matrix

Customise what each role can access

Section / Action	Admin	Mktg Mgr	Camp Mgr	Read Only

Activity Log

All system actions · user · timestamp · IP

Time	User	Action	Detail	IP Address	Result

Active Sessions

Currently logged-in users

User	Role	Login Time	Last Active	IP	Browser / OS	Location

✅ CRM active · Last sync: Today 09:42

CRM Connection

API Endpoint

API Key

Field Mapping

Param	CRM Field	Status
`Tag1`	campaign_name	✓
`Tag2`	campaign_descriptor	✓
`UtmContent`	keyword	✓
`UtmCreative`	creative_name	✓
`UtmCampaign`	utm_campaign	✓
`Source`	lead_source	✓
FTD Date	first_deposit_date	✓
Deposit Amount	deposit_amount_usd	✓